Infographic: How to Calculate Marketing ROI

How to Calculate Marketing ROI

The return on your marketing investment (ROI) is essential to understanding the performance of your marketing programs, but every "how-to" article we've read assumes we already have several pieces of information at hand that the majority of marketers do not. In this post, we break down step-by-step how to calculate…

Infographic: Which Brand Strategy is Best for Mergers and Acquisitions

7 steps to calculate the return on your marketing investment (ROI)

The four factors that determine your marketing budget

While US companies spend an average of 7-8% of annual revenue on marketing, individual company budgets range from 0.5% to more than 20%. To gauge how much your company should be allocating to marketing, use this four-factor formula.