How much should a business spend on marketing?

The four factors that determine your marketing budget

While US companies spend an average of 7-8% of annual revenue on marketing, individual company budgets range from 0.5% to more than 20%. To gauge how much your company should be allocating to marketing, use this four-factor formula.

Infographic: How much should you spend on marketing

Infographic: How Much You Should Spend on Marketing

The Biggest Marketing Mistake B2B Companies Make in a Recession

There’s a lot of chatter these days about an impending recession, and while none of us can predict where the economy is headed, smart businesses are thinking ahead to prepare for worst. Based on decades of research on marketing during a recession, here’s how to avoid making the biggest marketing…

How Much Should
a Business Spend
on Marketing?